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The copyright proprietors of Jean Sibelius have signed a long-standing agreement with Allmark Oy. The agreement provides Allmark Oy the exclusive rights, with a few certain exceptions, to represent the copyright proprietors in the commercialization of the Jean Sibelius trademark. The name of the brand team of Allmark Oy is Jean Sibelius Marketing.
Jean Sibelius Marketing promotes the demand for products and services bearing the Jean Sibelius name, whilst ensuring that the name and life-work of Jean Sibelius is respected.
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The tasks of Jean Sibelius Marketing include:
- Creating and maintaining the brand, and preserving the mental image of PREMIUM PLUS quality
- Composing license agreements, and tying agreements with partner companies
- Observing the compliance to agreements
- Brand related reporting
- Managing the product selection jointly with the Jean Sibelius copyright proprietors
- Product quality control jointly with the manufacturing companies
- Supervising the marketing and markets of Jean Sibelius Brand products
- Administering the Jean Sibelius copyrights independently as well as jointly with the copyright proprietors
- Reporting to the copyright proprietors in the extent dictated to by the agreement
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