|
A brand world based on Sibelius’ high profile will undoubtedly create an exceptionally charged emotional experience to its users. As a prerequisite, however, it is imperative that all partner companies commit to the common set of values.
The values agreed to by the owners of the Jean Sibelius Brand and approved by the copyright proprietors are: creativity, high quality, respect for nature, enjoyment of life, internationality, dignity and patriotism.
These values form the basis for cooperation between partner companies.
All products and services marketed with the Jean Sibelius name are obliged to reflect these values in the most part, and under no circumstances to be in opposition to these values. The values represented by the products and services can be explicitly seen for example in the ingredients, manufacturing processes, packaging design and artistic work, marketing and display solutions of the product.
|
The values are also required to manifest in committing to the standards of sustainable development. A company making use of the Jean Sibelius Brand has to be a good corporate citizen, acknowledging its role as a responsible part of the global, national and local community.
Of utmost importance is the necessity of consumers to be able to easily associate various products with the name Jean Sibelius. Association of ideas has tremendous significance. High quality products in themselves, if not representative of the values tied to the name Sibelius, will not be accepted into the Jean Sibelius product family.
|
