The aim is to build a solid, uniform, globally effective, visual and content rich Jean Sibelius Brand, applicable to all product and service solutions.
The goal is to build global knowledge of, respect for and desire toward products and services marketed with the Jean Sibelius Brand.
The objective is to build a PREMIUM PLUS level global product family in which all cooperative partners and parties will benefit and support each other. PREMIUM describes a product that is first class both technically and in terms of quality. It is durable, valuable, innovative and enjoyable. It emphasizes individuality and environmental friendliness. PLUS stands for the unique extra value brought to the product by the reputation of Jean Sibelius.
The aim is to build an operational model in which business interests create opportunities for supporting Finnish music and creative arts, as well as work in the cultural field.
Drawing its power from the life-work of Jean Sibelius, the brand cannot settle for targets in any way less significant than those set forth above. By selecting partners together, these objectives are truly within reach.
Sibelius is known to have repeated the following sentence:
“I’m not afraid of dying. I’m afraid of not having existed.”
The statement perfectly describes his attitude toward his work and the attitude of a master in general. In the same way, the goal of the Jean Sibelius Brand is to come into existence and to leave a lasting impression in the memory of this world.